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Digital Marketing Strategy and Planning

With a comprehensive combination of theory and practice, this course will address the tools and techniques used in the planning phase of digital marketing strategies. This course will enable you to gain the right skill set to build qualitative marketing strategies and ready-to-launch digital projects.

  • Duration: 8 weeks plus final assessment
  • Delivery Mode: Online


This course provides you with a toolkit of strategic planning and operational skills. It provides you with the foundation principles of digital marketing planning and the necessary steps in building effective digital marketing strategies.

Students will learn about various marketing tactics and digital platforms, understand how to define target audiences, gain messaging techniques, and develop KPI assessment knowledge. Throughout the course, you will also develop your critical, analytical and strategic-thinking skills.


  • Traditional marketing concepts
  • How to plan an effective digital marketing strategy
  • The application  process of digital marketing tactics
  • The definition of target audiences, markets and messaging
  • Strategy planning and KPIs
  • The ability to research various platforms to provide relevant data and make informed decisions
  • Strategic skills to build effective digital marketing campaigns

On completion of this course, you will have created the following assets:

  • A digital marketing strategy plan
  • A social media  audit


Assignments are based on work-based business challenges. Students will be given course-specific assignments that both reinforce the learning and provide work-based experience of applying new skills. All assignments are subject to a rigorous assessment framework.

Assessments for this specific course will include weekly quizzes, a social media audit assessment and a digital marketing strategy assessment. 

Members – book your place at this event for the special price of just  €1350

Membership means more than saving on events. You can also network with like-minded professionals, and gain recognition of your experience and expertise. Learn more about membership benefits.

Members' price:


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  • Price:

€1350.00   –   Non-members register here >>

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